The Career and Influence of Apple Computer’s CEO, Steve Jobs

When Apple Computer recently announced that CEO Steve Jobs wastaking a medical leave, its stock dropped 5 per cent in one day and
pundits began to speculate about the company’s future. How did the
fate of a multi-billion dollar enterprise come to rest so heavily on the
health of a single individual? Join us February 17 as local author Daniel
Alef tells the fascinating story of one of America’s most intriguing and
complex business leaders. Since he co-founded Apple, Steve Jobs has
led an evolution in American technology and culture that has affected
the way Americans think, write, and communicate; the way we buy
and listen to music, even our concept of animated films. Daniel Alef
will describe the defining moments and events in Jobs’ life and attempt
to pierce the iron veil that accounts for his mystique.

Daniel Alef is an award-winning novelist, author and former
syndicated columnist. In addition to his novel, Pale Truth
(named Book-of-the-Year in general fiction by Foreword
magazine at BEA in 2000), the former lawyer and CEO is
the author of articles ranging from the Journal of Taxation to
American Biography, a book on tax law, and more than 300
biographical profiles of America’s great titans of fortune. He is
also a contributor to Sage Publishing’s just released Gender &
Women’s Leadership: A Reference Handbook. A member of the
History Associates Board of Directors, Alef received his J.D. from UCLA Law School
and an LL.M. from the London School of Economics and Political Science. He did
post-graduate work at Cambridge University (Queen’s College). He is also one of the
head coaches (senseis) of the UCSB Judo Club.

$20 (HA members and guests) $23 (non-members)

For more information or to reserve your spot, call (805) 617-0998.

This event is sponsored by UCSB’s History Associates.
Since 1987, UCSB History Associates has brought together community members and UCSB faculty through an annual program of history-focused lectures, lunches, and tours. The History Associates raise money to support graduate training in History at UCSB. Support from the History Associates makes an essential contribution to the success of our graduate students.

hm 2/5/11, 2/7