“Beer, Beer, Beer!”

Beer has become a familiar presence in American life, but it was once an oft-despised commodity,banned as part of Prohibition. How did this remarkable transformation from banned commodity
to emblem of the good life occur? Join us at the UCSB Faculty Club for an evening of celebration
and enlightenment, as History Prof. Lisa Jacobson explores the role World War II played in
changing American attitudes toward the commodity that in many languages means “liquid bread”.
To facilitate appreciation, we will sample a selection of pub food appetizers and Firestone beers.

Prof. Lisa Jacobson is a specialist in U.S. cultural
history of the late 19th and 20th centuries. She
has written on the history of advertising and the
family and children. Her current project is a
study of “Alcohol’s Quest for Legitimacy following
Prohibition”.

The Faculty Club is located on the east side of
the campus, with convenient parking, for $3, in
Lot 23. For a map, go to http://www.tps.ucsb.edu/
mapFlash.aspx

$25 (members and guests) ; $30 (non-members)
Call (805) 893-4388 for reservations.

hm 10/10/13